Rebirth in the Perfect Era.

Summary

The passage details the catastrophic first 12 hours of Letao's online launch, revealing devastating marketing performance. With only 13,000 new registered users out of an 8 million target, and a visitor acquisition cost of 2.5 yuan per user, Boss Ma faces extreme despair. The team discovers Taobao's strategic advertising tactics deliberately undermining their campaign, including ad placements that weaken Letao's brand impression and promotional offerings far superior to Letao's. The stark reality is that Letao appears to be a weak imitation of Taobao without any unique competitive advantage.

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