The Year 1979 in My Life

Summary

Li He strategically registered Chinese trademarks for over 200 global companies like BMW, Benz, and Apple, not for financial gain but for psychological satisfaction. He believed trademark names are valuable resources and often sound more appealing in Chinese translation. By registering these trademarks, he aimed to potentially challenge these companies' market entry, creating a playful scenario where corporations might need to alter their Chinese names. Most trademarks were successfully registered, except for Coca-Cola, which was already claimed by Americans. The process was surprisingly smooth, reflecting the trademark bureau's inefficient systems during that period.

Full content