Other language: Vietnamese

Righteous Reporter.

Chapter 978: Unspoken Rules of Online Streamers. [990]



Summary

The executives from a video streaming company sought collaboration with Fengxing Magazine, facing hefty agency fees based on star participation. The popularity of live streaming, especially among young women, was highlighted, with studios training streamers to enhance their appeal. Successful streamers often fabricated educational backgrounds and leveraged studio promotions to gain visibility. A case study of a streamer, "XX Xuejie," illustrated how she transformed from earning 40,000 RMB to over 1,000,000 RMB through strategic studio support and media exposure. However, such fame is often fleeting, lasting only about a year without genuine opportunities. The discussion revealed the potential exploitation of streamers by studios, raising ethical concerns.

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