Rebirth in the Perfect Era.

Summary

Taobao's promotional event on September 30th achieved unprecedented sales of 8.22 billion yuan, with over ten million users participating and an average spend exceeding 800 yuan. The success was attributed to substantial discounts, a celebrity lineup, and innovative promotional strategies. Meanwhile, Letao.com faced dismal sales of 18 million yuan, leading Boss Ma to contemplate the company's future. Lu Zhao Xi proposed a strategic pivot towards a C2C model targeting small and medium sellers, suggesting that this could capitalize on a market overlooked by Taobao. This shift aims to leverage the untapped potential of local sellers and meet consumer demand for cost-effective products.

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