Rebirth in the Perfect Era.

Summary

Amazon strategically enters the Chinese e-commerce market by establishing Letao, a joint venture with SoftBank, Alibaba, and Dangdang. Yang Wei Lian, Amazon's executive, aims to gain market share by aggressive spending and potentially taking full control of Letao. The initial investment is around 250 million RMB, with each partner having different strategic interests. Yang Wei Lian's plan involves burning cash quickly to force SoftBank out and ultimately establish Amazon's foothold in the competitive Chinese market.

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