Rebirth in the Perfect Era.

Summary

Li Mu and Ma Lao Ban are key players in China's e-commerce landscape. Ma Lao Ban's Letao, aimed at launching in September 2002, focuses on daily necessities, contrasting with Taobao's emphasis on electronic products. Ma believes Taobao's heavy focus on electronics presents a weakness, as these items aren't fast-moving. He proposes a C2C model to leverage small businesses for a promotional strategy centered on daily chemicals and clothing. With significant local resources in Hangzhou, Ma plans a robust promotion involving discounts and free shipping. As the launch date approaches, he emphasizes the urgency for his team, aware of Li Mu's potential interference.

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