Rebirth in the Perfect Era.

Summary

Li Mu recognized Sina's potential as a leading portal site, attributing its success to content management by Chen Tong and the influence of platforms like Twitter. Despite initial skepticism about blogs in China, the emergence of original content and user demand highlighted a need for personal columns. Chen Tong proposed a blog model, reflecting on past failures due to lack of market readiness. Li Mu explained that a product needs the right conditions to thrive, emphasizing that with recent growth in user-generated content, the time was ripe for blogs in China, marking a shift towards mass content creation and signaling a favorable environment for blogging.

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