Rebirth in the Perfect Era.

Summary

Li Mu's rejection of Lei's proposal stems from a need to guard against Amazon's potential entry into China. He identifies three critical reasons for Amazon's past struggles in the Chinese market: misreading consumer needs, applying American strategies that don't fit locally, and an underperforming team. Li Mu anticipates Amazon's renewed interest due to the growing e-commerce landscape and aims to counter this by acquiring Zhuoyue while dismantling Dangdang. His strategy is to fully control Zhuoyue to avoid instability, offering 83 million RMB for its acquisition, a figure that aligns with Lei's expectations but feels harsh. This calculated approach highlights Li Mu's foresight in navigating the competitive market dynamics.

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