Rebirth in the Perfect Era.

Summary

Li Mu and Kong Ling Yu discuss YY's global expansion strategy, focusing on creating a truly international product. They identify key challenges in globalizing Chinese internet software, such as limited overseas market understanding. Their approach involves developing a multilingual Happy Farm, enhancing YY's features like group video/voice calls, email integration, and file transfer. They aim to create a product that addresses universal user needs across different cultures, targeting major markets like the US, Canada, Japan, UK, France, and Germany within a three-month deadline. The goal is to transform YY into a global instant messaging platform that surpasses competitors like MSN and ICQ.

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