Rebirth in the Perfect Era.

Summary

The current Taobao brand day event blurs the lines between B2C and C2C, with Li Mu labeling it "pseudo-B2C." While C2C is still developing and unprofitable, Taobao relies on this model for income through commissions. Li Mu proposes a unique logistics strategy combining self-built and third-party logistics to optimize delivery efficiency. This innovative approach is crucial for handling anticipated high order volumes during events. Meanwhile, Mo Wen Wei's album pre-sale is thriving, selling 250,000 copies in two days, bolstered by signed posters as incentives. This success marks a significant moment for both Taobao and Mo Wen Wei, showcasing the synergy between logistics and marketing strategies.

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