Pope of Basketball.

Summary

. David Stern's strategy focuses on building superstars to enhance revenue, attract fans, and boost TV ratings, leading to increased advertisements and a robust media presence. The chapter highlights the contrasting media reactions to Kobe Bryant's success and Yao Ming's rise as an All-Star player. ESPN expert Nicholas analyzes Yang Rui's potential for winning the NBA Coach of the Year award, citing favorable new division rules for the Lakers. The NBA's expansion to 30 teams has intensified competition, particularly in the Southwest Division, while the Pacific Division, where the Lakers play, is less competitive. Yang Rui's team excels offensively, contrasting with the Knicks' dull performance. The chapter describes the starting lineups for both teams, emphasizing Yang Rui's strategy to maximize Yao Ming's scoring opportunities. The game begins with Yao winning the jump ball. .

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