Reincarnation: Journey to Becoming the Thousand-Faced Movie Emperor.

Summary

The chapter discusses the impact of competition from major brands like San Xing, Matsushita, Suo Ni, and Nokia on Global Universe Technology's Li Zi phone, which has traditionally dominated the resistive screen market. Despite the pressure to lower prices due to competition, Chen Yu insists on maintaining the Li Zi phone's high-end brand image, believing that a strong product will find its market regardless of price. He emphasizes the importance of enhancing brand awareness rather than reducing prices. Chen Yu and his team brainstorm a new marketing strategy, culminating in the powerful phrase "He... redefined the phone," which captures the essence of their innovation. Following a sensational announcement that highlights the Li Zi phone's contributions to smartphone technology, consumer perception shifts dramatically, positioning the Pear smartphone as a leading brand, surpassing its competitors in the eyes of the public.

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