Other language: Vietnamese
The Fall of the Dominant CEO in the World of Wealth and Power.
Chapter 28: Press the Advantage. [28]
Summary
Liu Wen Jie’s company achieved significant market success with a new product, prompting him to enhance competitiveness through increased R&D investment and recruitment of top talent. He improved production efficiency and quality control while implementing proactive marketing strategies. As the company expanded, Liu established a talent development mechanism and focused on corporate culture. He explored international markets, securing a major European client. However, rapid growth led to management challenges, prompting reforms and the introduction of an ERP system. In response to low-price competition, Liu emphasized quality and service, retaining clients and launching new products. He also engaged in social responsibility initiatives, enhancing the company’s image. Ultimately, the company became an industry leader, with Liu inspiring his team for future challenges.Full content
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