Reincarnation: Journey to Becoming the Thousand-Faced Movie Emperor.

Summary

The chapter details a strategic meeting among Alibaba executives as they discuss their plans to pressure Global Universe Technology (GUT) by recruiting merchants and media support. However, they face a setback when 20 medium-sized merchants return to GUT, which has registered the trademark for the Double 11 promotional event. This move shocks Alibaba and other competitors, as GUT's trademark registration effectively nullifies their promotional efforts, leaving them with significant financial losses. The chapter explores the ensuing panic among the e-commerce platforms as they grapple with the implications of GUT's aggressive tactics. Ultimately, they decide to pivot their strategy towards a new promotional event on December 12, only to discover that GUT has also registered that trademark, leaving them with no viable promotional dates. The chapter concludes with a sense of helplessness among Alibaba's executives as they realize their competitive position has been severely undermined by GUT's preemptive trademark registrations.

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