Reincarnation: Journey to Becoming the Thousand-Faced Movie Emperor.

Summary

Blizzard quickly applied for an internet operating license to operate independently in China, capitalizing on the pre-2009 leniency towards foreign enterprises. Despite past failures of foreign companies in the domestic market, Blizzard aimed to succeed with their game, Heroes of the Storm. Chen Hui, newly appointed vice president, highlighted the fierce competition from Huan Yu Technology's League of Legends. As Blizzard prepared for their launch, they faced various challenges, including Huan Yu's underhanded tactics and inflated promotion costs from local platforms. Despite securing a significant budget for marketing, Chen Hui found that the costs were still prohibitive, leading to frustration over the competitive landscape and the need for alternative promotional strategies. Ultimately, Blizzard's entry into the market was marked by both optimism and significant hurdles from established competitors.

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