The Marvelous Journey of a Skilled Healer.

Summary

The rise of traditional Chinese medicine (TCM) in China is linked to cultural heritage, gradually replacing Western medicine for minor ailments. Companies like Yan Tian Pharmaceuticals, despite their Western operational models, face competition from San Wei Pharmaceuticals, which emphasizes a deeper understanding of TCM. San Wei aims to innovate with "tailored traditional Chinese medicine," customizing herbal formulas for individual needs. This approach aligns with the Industrial 4.0 model, promoting smart manufacturing and customization. Su Tao's ambitions include entering the European market and challenging Yan Tian's dominance, while competitors like Luo Ran weigh their strategies amidst public resistance to TCM products in England.

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