Reincarnation: Journey to Becoming the Thousand-Faced Movie Emperor.

Summary

The chapter focuses on the struggles of various e-commerce platforms, particularly Dangdang, as they face intense competition from Huanyu E-commerce, which has strategically registered trademarks for major promotional dates like Double 11 and Double 12. Despite the pressure, the founders of Dangdang and other platforms discuss potential strategies to counter Huanyu's dominance, including delaying their promotions and forming a new company to register the Double 12 trademark. However, they are ultimately disheartened to discover that Huanyu has also registered the Double 12 trademark, along with other significant dates, leaving them feeling cornered and questioning their survival in the competitive market.

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