Rebirth in the Perfect Era.

Summary

Muye Technology shocked the advertising world by securing a $200 million promotional deal with Coca-Cola, a significant departure from traditional advertising practices. Unlike 4A agencies that depend on resource providers, Muye Technology independently managed the entire advertising process. Their innovative strategy included embedding a "Coke Factory" in the popular game "Paradise Town," engaging millions of users. They proposed a marketing scheme involving redeemable codes for virtual items, leading to Coca-Cola's excitement, despite initial resistance to contract terms. This unprecedented collaboration signals a potential shift in the advertising landscape, as Muye Technology defies industry norms.

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