Rebirth in the Perfect Era.

Summary

Li Mu proposed an innovative weather assistant app that transforms traditional weather forecasting by introducing an interactive cartoon character. The assistant can adapt its appearance based on weather conditions, such as wearing a mask during pollution or holding an umbrella in rain, which enhances user engagement. The concept allows for potential celebrity endorsements and subtle product placements, like incorporating 3M masks. George Ba Ke Li from 3M was particularly interested in this advertising approach, considering a display-based pricing model that could provide more targeted and interactive advertising compared to traditional media.

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