Rebirth in the Perfect Era.

Summary

The Mu Film Ticketing System revolutionized the cinema landscape, significantly increasing user engagement and box office sales, especially with the success of "Those Years," which grossed 70 million in its first week. In contrast, Zhang Yi Mou's "Hero," released shortly after, faced challenges as cinema chains favored "Those Years" due to its higher audience attendance. Despite having a strong production team, "Hero" struggled with low occupancy rates and disappointing box office numbers, with only 2.6 million on its opening day. The dominance of "Those Years" in media coverage and audience preference left "Hero" with minimal promotional impact, leading to frustrations for its director and production company.

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