Rebirth in the Perfect Era.

Summary

The passage details Li Mu's innovative marketing strategy for the movie "Those Girls We Chased Together" through a unique online ticket distribution system. By utilizing YY and Taobao platforms, he offered 6,000 free preview screening tickets exclusively to Yanjing users. The campaign generated massive interest, with 1.7 million users clicking "I Want to Watch" within hours. Li Mu's Mu Wild Cinema Chain introduced self-service ticket machines for ticket redemption, which initially confused industry professionals who viewed the technology as unnecessary. Despite skepticism, the preview screenings showcased an intriguing approach to movie ticket distribution and cinema technology.

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