Heart of the Champion.

Summary

Zhou Yi and Shu Er Ce's endorsement deal with CK-Jeans marks a significant milestone in Chinese football, being the first of its kind since 2007. While sports stars globally attract substantial advertising deals, Chinese footballers have struggled due to poor public perception and performance. Zhou Yi's contract, valued at eight million RMB, signifies a shift, showcasing the potential for commercial success in Chinese football. Despite numerous offers from brands, Shu Er Ce remains principled, prioritizing long-term image over immediate gains. The interest from major brands like Puma, Adidas, and Nike reflects Zhou Yi's rising profile and the hope he represents for the sport in China.

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