Rebirth in the Perfect Era.

Summary

Li Mu strategically launched the "Tian Tang Xiao Zhen - Thanksgiving Global Competition" to expand user engagement beyond the "National Campus Beauty Ranking" event. By offering substantial cash prizes to the top 10,000 players, he created multiple motivations for participation. The competition required players to complete in-game tasks, simultaneously encouraging involvement in the campus beauty rankings and the Thanksgiving event. This dual strategy successfully attracted over 50 million registered users in the U.S., making it the most popular online game with over 30 million daily active users.

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