Rebirth in the Perfect Era.

Summary

Li Mu from China learned about the success of "Heaven's Little Town" in the U.S., with 970,000 registered users, 650,000 daily active users, and 380,000 paying users generating $58 million in revenue. Muye Tech's innovative strategies captivated American college students, leading to significant market penetration despite initial skepticism from Silicon Valley. The company’s promotional tactics involved investing heavily in campus influencers and creating competitive leaderboards to enhance user engagement and spending. Li Mu emphasized the importance of gradual market conquest and the potential for increased spending among existing users through vanity-driven features.

Full content