Rebirth in the Perfect Era.

Summary

Li Mu's vision for Taobao's e-commerce landscape materialized with the launch of the Taobao Alliance 2.0 algorithm, fostering a positive environment among sellers focused on honest practices. This shift eliminated counterfeit goods, enhancing the platform's integrity. As Li Mu directed efforts towards overseas expansion, particularly targeting American college students for his game "Paradise Town," he implemented the "Troy Trojan" strategy to leverage campus influencers. This innovative approach aimed to harness social dynamics within college networks, ensuring the game's viral spread through endorsements from popular campus figures, ultimately transforming the e-commerce industry and setting new standards for business ethics.

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